: (n) a vessel that moves a valuable person forward
: (v) to guide one’s journey towards peak performance

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About Sixth Wing

Our Mission: to move people forward

At Sixth Wing, our goal is to help you reach new levels of awareness and achieve your peak performance.

Why Coaching?

Today’s executives juggle a heavy load: demanding schedules, complex relationships, communication challenges, and much more. In today’s fast paced world, making time to focus on your goals and performance is a necessity critical to your organization’s success.

While nobody blinks an eye at hiring a personal trainer to help them reach a fitness goal, we tend to rely on ourselves to reach new levels of awareness and growth in our professional lives.

How Coaching Helps

As executive coaches we serve as your thought partner, creating time and mental space for you to reflect on your priorities. Our engagements are personalized, confidential and goal-oriented. We offer external accountability, supporting you in moving forward.

Our experience working with executives from over 30 Fortune 500 companies, combined with our military leadership, shows that executives who commit to making micro adjustments through coaching achieve macro results in their professional performance.

Our Coaching Approach

At Sixth Wing, we believe in a strengths based, goal directed coaching approach where we focus on honing your leadership through increased awareness. By starting with what already works well for you, we move quickly into action steps.

What does a coaching engagement look like?

A typical engagement lasts between four and twelve months, consisting of two coaching sessions per month. While coaching usually takes place over the phone, we work with you to determine the best method of communication and divide our coaching sessions into intervals that best suit your preferred schedule.

We begin with an independent assessment, chosen for your specific goals. From this objective starting point, your priorities help determine our path forward. We customize all of our engagements to best meet your needs.

What is your commitment?

Other than the time, all we ask is that you are committed to growth. Coaching is a collaborative partnership, based on trust, that helps you realize your goals.

Negotiation Training

At Sixth Wing, we believe the skill of negotiating is both an art and a science. The arts of persuasion, navigating relationships and maintaining awareness are backed by the science of preparation, process, and information.

Why Negotiation Training?

We negotiate constantly. From closing a large deal to solving an interoffice conflict, any decision that involves more than one person is a form of negotiation. Time and again, though, we fall into the trap of arguing from our perspective rather than thinking about what the other party wants and needs to hear. We equip you with the mindset, tools, and tactics that ensure you best represent your interests at the negotiating table.

We focus on relationship building, interest based negotiations.

When you understand your own intent and ​collaborate with the other party to discover their interests, together you can craft a solution that works for both parties. Coming to the table equipped with the necessary tactics, information, and preparation grants you the confidence to be fully present in representing your best interests.

Sixth Wing negotiation training develops a common language inside your organization, arms you with a negotiation framework, and helps you strengthen and refine your skills as a negotiator. Our proven preparation checklist process and tactics for the negotiation table stack the deck in favor of your desired outcome.

Our Team

Our founding partners, Bridget and Laura, graduated from the United States Naval Academy. After leaving active duty, we missed the sense of service we found in the Navy. Our desire to continue to serve others led us to executive coaching and facilitation. In helping others achieve their goals, we fulfill the service ethic that led us to serve our country.

We draw upon our leadership experience in the military and business expertise as the foundation for our strengths-based coaching model and facilitation approach. Having worked in intense operational environments, we believe that performance is the direct reflection of daily habits and self-awareness.

We blend our unique experiences with our coaching expertise to help individuals and teams reach their peak performance.

Bridget Ruiz

Bridget Ruiz


Laura Maasdam

Laura Maasdam


Jessica Agnew

Jessica Agnew

Executive Coach, Program Designer, & Facilitator

Kellie Mix

Kellie Mix

Executive Coach, Project Manager, & Facilitator

LaVonne Gonzalez

LaVonne Gonzalez

Operational Support Specialist

Nicki Pearce

Nicki Pearce

Executive Coach & Facilitator

Jordyn Rocco

Jordyn Rocco

Scheduling Executive Assistant

Lacey Sladky

Lacey Sladky

Executive Coach & Facilitator

Matt Sitter

Matt Sitter

Executive Coach

Scott Walgren

Scott Walgren

Executive Coach & Facilitator

Bridget Ruiz is an executive coach specializing in the power of positive psychology and appreciative inquiry in the workplace. Bridget is a graduate of the United States Naval Academy and a founding partner of Sixth Wing, LLC.

After graduating with distinction from the US Naval Academy, Bridget served as a Basic Dive Officer (Navy Deep Sea Diver), Surface Warfare Officer, and steam engineer. While in the Navy, Bridget traveled the world leading an engineering team, and commanding and controlling all aspects of her deployed ship as an Officer-of-the-Deck. Prior to completing active duty service, Bridget also served at an Explosive Ordnance Disposal Training unit in San Diego, CA.

After completing her competitive swimming career at the US Naval Academy, Bridget won two team and individual world championships in the Naval Pentathlon while representing the United States at the World Military Games.

After leaving the military to start a family, Bridget founded and led a freelance photography business before discovering executive coaching. Bridget’s coaching methodology combines the leadership lessons of military service with her experience in small business to bring a unique perspective to her Sixth Wing clients. Bridget completed post-graduate education in executive coaching from the College of Executive Coaching.

Bridget currently lives in Maryland with her husband and three sons.

Laura Maasdam is an executive coach and a leadership and negotiation expert. As a graduate of the United States Naval Academy and Harvard’s John F. Kennedy School of Government, she is a founding partner of Sixth Wing, LLC.

After graduating from the Naval Academy, Laura served for 12 years as a Navy helicopter pilot and instructor pilot, flying the CH-46 Sea Knight and the SH-60F Sea Hawk, also known as the Black Hawk. She was deployed throughout the Middle East multiple times in support of OEF & OIF and served in elite leadership and staff positions globally.

Upon leaving the military, she received her MPA from Harvard’s John F. Kennedy School of Government where she focused on Negotiation, Conflict Resolution and Performance Leadership.

Before co-founding Sixth Wing, Laura was the lead presenter and educator for McChrystal Group in Old Town Alexandria, VA. While at McChrystal Group, she taught organizations to adapt and win in today’s rapidly changing operating environment.

Prior to joining the McChrystal Group she was the lead Negotiator & Trainer for The SAB Group in Cambridge, MA, where she specialized in the areas of conflict resolution, senior leadership development and effective communication within negotiations.

As an executive coach, Laura draws on her business experience and unique leadership experience in the military as the basis for Sixth Wing’s strengths based coaching model. She is an Associate Certified Coach (ACC) through the International Coaching Federation.

Laura currently lives in Ann Arbor, MI, with her husband and two sons.

Jessica Agnew brings a broad array of coaching expertise to Sixth Wing, having led the design, development, implementation, and execution of multiple global leadership and team effectiveness programs. Her experience facilitating hundreds of leadership and group coaching experiences, and serving as a trusted consultant and talent manager to senior executives makes her coaching and facilitation style uniquely impactful.

As an executive and team coach, Jessica believes people are naturally creative and resourceful. She is passionate about coaching leaders and teams to harness the power of their authentic leadership styles. She is a Co-Actively trained coach and leverages design thinking methodologies and their application to life design as a foundation to her practice.

Prior to serving as the Global Head of Team Effectiveness for a Fortune 100 tech company, Jessica served as a Surface Warfare Officer after graduating from the United States Naval Academy. In the Navy, Jessica had the honor of leading teams of engineers ranging in size from 10 to over 180 direct reports, and serving as officer of the deck and engineering training officer over multiple deployments in support of humanitarian missions and Operation Enduring Freedom. After completing the Maritime Staff Operators Course she served as a Pacific Fleet Ballistic Missile Defense Watch Officer and lead briefer before being hand-selected by the Pacific Fleet Commander to serve on his executive staff.

Jessica currently lives in the San Francisco Bay Area with her husband and two daughters and has found a true passion in helping others realize their full potential through the power of executive coaching.

Kellie Mix is an executive coach specializing in leadership for individual and organizational well-being. She brings over a decade of experience in leading and managing teams through periods of acute and gradual change.

After retiring from the sport of swimming and graduating from the US Naval Academy, Kellie served as a Logistics Officer in the United States Marine Corps. While serving on active duty, she traveled the Southeast Asia-Pacific conducting theater security cooperation exercises and managed the Marine Corps' Physical Fitness Programs at the Marine Corps' Training and Education Command.

Throughout her military career, Kellie continued her athletic pursuits and competed on the All-Marine Triathlon team and the U.S. Armed Forces Swim Team, representing the United States of America at the World Military Games.

After separating from active duty, Kellie explored the world of executive coaching and, ultimately, landed a job as a change management consultant at Deloitte. While at Deloitte, she helped organizations identify their current state, desired future state, and determine the gaps in between.

Kellie's coaching approach combines her leadership lessons from athletics, military service, and consulting to bring a unique perspective to her Sixth Wing clients. Kellie completed post-graduate education in executive coaching from George Mason's Center for Advanced Well-Being.

Kellie lives in Virginia Beach with her husband, son, and dog, Josey Blue.

LaVonne Gonzalez is an operational support specialist who keeps everything running for the Sixth Wing team. LaVonne leverages her strengths of process design, execution, and detail orientation to accelerate and enhance Sixth Wing’s efforts.

Before focusing on operational support, LaVonne spent 20 years as an accounting professional. The majority of that time she worked at the Capital Group as a member of the fund accounting team. In addition to daily operations such as calculating dividend distributions for fixed income funds and approving net asset value, LaVonne also participated in many high-profile projects. She was part of a small expert group tasked with overhauling the income distribution workflow from asset purchase through shareholder receipt of dividends. LaVonne also led the internal training and development team at Capital Group, which included writing and developing content as well as facilitating team training sessions. She was a member of the cross-departmental team that helped design and test a new accounting software system ensuring the integrity of data and minimizing the impact on daily operations.

LaVonne lives in Orange County, California, with her two kids and two dogs.

Nicki Pearce is an Executive and Personal Coach with over two decades of experience as a coach, consultant and business leader and owner of her own coaching practice. She has partnered with and provided strategic counsel to CEOs and leaders at all levels of industry and government. Nicki is particularly adept at working with clients to manage the extraordinary demands of challenging work environments while also balancing their personal and professional lives.

Nicki’s experience as an organizational and management consultant focusing on individual and organizational performance for a variety of government, non-profit, and private sector clients has given her a unique and robust combination of skills and perspectives. Working closely with executives and decision-makers in a variety of environments, Nicki is recognized as an adept problem-solver and leader with the ability to effectively partner with clients to drive toward desired goals and outcomes.

Nicki is a results-oriented coach with clients in the federal government and corporate sector, and also works with Olympic athletes. She coaches leaders, business owners, and individuals committed to personal and professional mastery. As a coach, Nicki believes that each client is creative, resourceful, and whole and therefore the expert in his or her life and work. With a solid grounding in the business world, Nicki acts as an objective, creative, and pragmatic thought partner for clients seeking to enhance individual and organizational performance. Her style is to offer empathetic, yet direct and constructive support.

Nicki partners with her clients to create strategies and practical tools to give and receive feedback, to coach and mentor others and clarify and achieve vision, goals, and priorities both individually and organizationally.

Nicki is a graduate of the United States Naval Academy with a Masters of Business Administration in Organizational Behavior, from The George Washington University. She holds post-graduate training in Advanced Certified Personal and Executive Coaching from the College of Executive Coaching. She is an International Coaching Federation Associate Certified Coach and also holds certifications in the EQ-i 2.0 and EQ 360 assessment tools and the Kirkpatrick Evaluation Method for Learning and Development initiatives.

Nicki lives in Maryland with her husband and two daughters.

Jordyn Rocco is an executive assistant who keeps schedules for the Sixth Wing Co-Founders efficient and aligned. Jordyn leverages her strengths of projection and implementation to capitalize on Sixth Wing’s efforts.

Before focusing on executive support, Jordyn served as a Manpower Officer in the USMC after graduating from the United States Naval Academy. Throughout her USMC time, she served as an administrator in a variety of billets on Okinawa, Japan, and Parris Island, South Carolina, before being hand-selected by the Commanding General to serve on his/her executive staff. Additionally, Jordyn values the opportunity she had to assist the Families of the Eastern Recruiting Region by implementing new policies to ensure families were well-informed of resources and opportunities throughout the Region.

Jordyn currently lives in the Topsail Beach, North Carolina area with her husband and two daughters.

Lacey Sladky is an ICF-certified executive coach who develops and delivers customized corporate leadership development programming and C-level executive performance coaching.

With over 20 years of experience guiding her own teams in demanding environments, Lacey’s leadership foundation was formed during her time as a forward-deployed U.S. Navy Surface Warfare Officer. Lacey served multiple tours in the Arabian Gulf during Operation Enduring Freedom and Operation Iraqi Freedom. Following her service, Lacey held a number of executive leadership positions in both tech and communications, most recently as the Vice President of an integrated marketing agency in the DC area.

She is a graduate of the United States Naval Academy, with a Master of Science degree in Global Leadership from the University of San Diego School of Business and an executive certificate in Leadership Coaching from Georgetown University. She received her Associate Certified Coach certification through the International Coaching Federation.

Lacey’s coaching practice is rooted in her experience leading teams during periods of change in complex environments. Her focus areas include career transition, authentic personal growth, and the development of high-performing teams. She has delivered seminars on the importance of developing and aligning to an authentic personal brand.

Lacey lives in Annapolis, Maryland with her husband and two children, and two happy dogs. She thrives on her time mentoring youth as a veteran ambassador for the Travis Manion Foundation and supporting veterans in transition as a coach and facilitator for the COMMIT Foundation.

Matt Sitter is a management consultant, executive coach, and CEO of Advantage Foundry Network (AFN), a global CEO network. He has held leadership positions in the consultancies The McChrystal Group and CrossLead and held multiple leadership positions in the healthcare diagnostics and health tech industries.

Matt is dedicated to harnessing the collective experience, expertise and perspective of human networks to drive innovation and realize new opportunities. His experience in optimizing organizational and cross-functional collaboration extends to multiple industries and organizational sizes.

Matt received his AB in Public Policy from Brown University and his MBA from the Tuck School of Business at Dartmouth. Matt lives in the San Francisco Bay area with his wife and two sons.

Scott Walgren is an executive performance coach and navy veteran dedicated to high-performance, empowerment, and teamwork.

Having graduated with Honors from the United States Naval Academy, Scott spent two decades in the high-stakes world of naval aviation. His service culminated with command of Helicopter Sea Combat Weapons School Atlantic, where he standardized tactics for the largest Air Wing in naval aviation. The assignment solidified Scott’s uncompromising belief that effective communication, engaged leadership, and teamwork are the foundation of highly successful organizations.

In his post-Navy career, Scott designed and delivered programming for The COMMIT Foundation, the premier veteran transition organization in the nation. Over four years, he successfully scaled highly individualized transition services focused on identity, purpose, and choice. The uncompromising standard of high-touch, high-impact programming embodies his approach to personal development through connection and service.

Scott’s leadership philosophy emphasizes values, culture, and trust. Cultivating environments where teams thrive requires leaders with the utmost self-awareness and grounded confidence, and as a result, Scott's coaching aims to align an individual’s inner purpose and strengths with an organization’s outer goals and strategies. This process creates a domino effect of enlightened confidence, courageous leadership, and high-performance.

Scott built his post-Navy life in Bozeman, Montana, with his wife of 20 years and two teenage sons.

Clients & Testimonials

Bridget helped me articulate areas I wanted to work on, challenged me to ​create goals, and ​helped me​ develop plans to execute them​…all while gently and firmly keeping me accountable. She’s an incredible listener and coach, and helped me work through small challenges and explore large, philosophical questions.
Rebecca, environmental executive

Laura is a world class coach whose steady counsel and engaging curriculums help to facilitate consistent results and lasting change. With her guidance, one can expect mission-minded plans that result in improved skill sets and achieved objectives. I whole-heartedly endorse her and am grateful to have her on my team.
Wayne, Ph.D.

Laura has provided guidance, support, and motivation that has facilitated a tremendous amount of growth for me personally and in my career. Our weekly meetings have been productive, empowering, and insightful.  Laura provides a space that promotes self-reflection and problem solving. I have been able to use the knowledge gained during our sessions in both work and personal life. Just a few of my results include a noticeable ease in tackling work responsibilities, work life balance, and greater productivity.
Charlotte, CFO

Despite being in a leadership position, I was struggling to take the next big step in my professional life. Executive coaching taught me to lead myself to greater success. Bridget coached me through a process of reflection that clarified the connections between who I am as a person and where I want to take my career. She helped me to see that the sum of my individual experiences is part of a larger, consistent narrative that leads naturally to a series of future successes. Finding this personal narrative allowed me to confidently share it with others in terms that emphasized my individual and institutional value. I am now entering a new phase in my career after accepting an opportunity that I previously would have thought was unattainable.
Matt, Attorney

Some of our clients

  • MIT
  • Harvard University
  • GE
  • Scott’s Miracle Grow
  • Seagate Technologies
  • Dick’s Sporting Goods
  • PayChex
  • Bloomberg
  • Patagonia
  • American Academy of Pediatrics
  • COMMIT Foundation
  • Google
  • KPMG
  • Goldman Sachs
  • Procter & Gamble
  • GM
  • BloodSource
  • Grifols
  • Make-A-Wish
  • Johns Hopkins All Childrens
  • McChrystal Group
  • U.S. NAVY
  • Atlanta Airport
  • CrossLead
  • Eastdil Secured, LLC
  • Deutsche Bank
  • NOAA
  • U.S. Navy SOUTHCOM

Contact Us

Are you ready to move forward? We are excited to hear from you.

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