coach

: (n) a vessel that moves a valuable person forward
: (v) to guide one’s journey towards peak performance

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About Sixth Wing

Our Mission: to move people forward

At Sixth Wing, our goal is to help you reach new levels of awareness and achieve your peak performance.

Why Coaching?

Today’s executives juggle a heavy load: demanding schedules, complex relationships, communication challenges, and much more. In today’s fast paced world, making time to focus on your goals and performance is a necessity critical to your organization’s success.

While nobody blinks an eye at hiring a personal trainer to help them reach a fitness goal, we tend to rely on ourselves to reach new levels of awareness and growth in our professional lives.

How Coaching Helps

As executive coaches we serve as your thought partner, creating time and mental space for you to reflect on your priorities. Our engagements are personalized, confidential and goal-oriented. We offer external accountability, supporting you in moving forward.

Our experience working with executives from over 30 Fortune 500 companies, combined with our military leadership, shows that executives who commit to making micro adjustments through coaching achieve macro results in their professional performance.

Our Coaching Approach

At Sixth Wing, we believe in a strengths based, goal directed coaching approach where we focus on honing your leadership through increased awareness. By starting with what already works well for you, we move quickly into action steps.

What does a coaching engagement look like?

A typical engagement lasts between four and twelve months, consisting of two coaching sessions per month. While coaching usually takes place over the phone, we work with you to determine the best method of communication and divide our coaching sessions into intervals that best suit your preferred schedule.

We begin with an independent assessment, chosen for your specific goals. From this objective starting point, your priorities help determine our path forward. We customize all of our engagements to best meet your needs.

What is your commitment?

Other than the time, all we ask is that you are committed to growth. Coaching is a collaborative partnership, based on trust, that helps you realize your goals.

Negotiation Training

At Sixth Wing, we believe the skill of negotiating is both an art and a science. The arts of persuasion, navigating relationships and maintaining awareness are backed by the science of preparation, process, and information.

Why Negotiation Training?

We negotiate constantly. From closing a large deal to solving an interoffice conflict, any decision that involves more than one person is a form of negotiation. Time and again, though, we fall into the trap of arguing from our perspective rather than thinking about what the other party wants and needs to hear. We equip you with the mindset, tools, and tactics that ensure you best represent your interests at the negotiating table.

We focus on relationship building, interest based negotiations.

When you understand your own intent and ​collaborate with the other party to discover their interests, together you can craft a solution that works for both parties. Coming to the table equipped with the necessary tactics, information, and preparation grants you the confidence to be fully present in representing your best interests.

Sixth Wing negotiation training develops a common language inside your organization, arms you with a negotiation framework, and helps you strengthen and refine your skills as a negotiator. Our proven preparation checklist process and tactics for the negotiation table stack the deck in favor of your desired outcome.

Our Team

Our founding partners, Bridget and Laura, graduated from the United States Naval Academy. After leaving active duty, we missed the sense of service we found in the Navy. Our desire to continue to serve others led us to executive coaching and facilitation. In helping others achieve their goals, we fulfill the service ethic that led us to serve our country.

We draw upon our leadership experience in the military and business expertise as the foundation for our strengths-based coaching model and facilitation approach. Having worked in intense operational environments, we believe that performance is the direct reflection of daily habits and self-awareness.

We blend our unique experiences with our coaching expertise to help individuals and teams reach their peak performance.

Bridget Ruiz

Bridget Ruiz

Co-Founder

Laura Maasdam

Laura Maasdam

Co-Founder

Bridget Ruiz is an executive coach specializing in the power of positive psychology and appreciative inquiry in the workplace. Bridget is a graduate of the United States Naval Academy and a founding partner of Sixth Wing, LLC.

After graduating with distinction from the US Naval Academy, Bridget served as a Basic Dive Officer (Navy Deep Sea Diver), Surface Warfare Officer, and steam engineer. While in the Navy, Bridget traveled the world leading an engineering team, and commanding and controlling all aspects of her deployed ship as an Officer-of-the-Deck. Prior to completing active duty service, Bridget also served at an Explosive Ordnance Disposal Training unit in San Diego, CA.

After completing her competitive swimming career at the US Naval Academy, Bridget won two team and individual world championships in the Naval Pentathlon while representing the United States at the World Military Games.

After leaving the military to start a family, Bridget founded and led a freelance photography business before discovering executive coaching. Bridget’s coaching methodology combines the leadership lessons of military service with her experience in small business to bring a unique perspective to her Sixth Wing clients. Bridget completed post-graduate education in executive coaching from the College of Executive Coaching.

Bridget currently lives in Maryland with her husband and three sons.

Laura Maasdam is an executive coach and a leadership and negotiation expert. As a graduate of the United States Naval Academy and Harvard’s John F. Kennedy School of Government, she is a founding partner of Sixth Wing, LLC.

After graduating from the Naval Academy, Laura served for 12 years as a Navy helicopter pilot and instructor pilot, flying the CH-46 Sea Knight and the SH-60F Sea Hawk, also known as the Black Hawk. She was deployed throughout the Middle East multiple times in support of OEF & OIF and served in elite leadership and staff positions globally.

Upon leaving the military, she received her MPA from Harvard’s John F. Kennedy School of Government where she focused on Negotiation, Conflict Resolution and Performance Leadership.

Before co-founding Sixth Wing, Laura was the lead presenter and educator for McChrystal Group in Old Town Alexandria, VA. While at McChrystal Group, she taught organizations to adapt and win in today’s rapidly changing operating environment.

Prior to joining the McChrystal Group she was the lead Negotiator & Trainer for The SAB Group in Cambridge, MA, where she specialized in the areas of conflict resolution, senior leadership development and effective communication within negotiations.

As an executive coach, Laura draws on her business experience and unique leadership experience in the military as the basis for Sixth Wing’s strengths based coaching model. She is an Associate Certified Coach (ACC) through the International Coaching Federation.

Laura currently lives in Washington, D.C. with her husband and two sons.

Clients & Testimonials

Bridget helped me articulate areas I wanted to work on, challenged me to ​create goals, and ​helped me​ develop plans to execute them​…all while gently and firmly keeping me accountable. She’s an incredible listener and coach, and helped me work through small challenges and explore large, philosophical questions.
Rebecca, environmental executive

Laura is a world class coach whose steady counsel and engaging curriculums help to facilitate consistent results and lasting change. With her guidance, one can expect mission-minded plans that result in improved skill sets and achieved objectives. I whole-heartedly endorse her and am grateful to have her on my team.
Wayne, Ph.D.

Laura has provided guidance, support, and motivation that has facilitated a tremendous amount of growth for me personally and in my career. Our weekly meetings have been productive, empowering, and insightful.  Laura provides a space that promotes self-reflection and problem solving. I have been able to use the knowledge gained during our sessions in both work and personal life. Just a few of my results include a noticeable ease in tackling work responsibilities, work life balance, and greater productivity.
Charlotte, CFO

Despite being in a leadership position, I was struggling to take the next big step in my professional life. Executive coaching taught me to lead myself to greater success. Bridget coached me through a process of reflection that clarified the connections between who I am as a person and where I want to take my career. She helped me to see that the sum of my individual experiences is part of a larger, consistent narrative that leads naturally to a series of future successes. Finding this personal narrative allowed me to confidently share it with others in terms that emphasized my individual and institutional value. I am now entering a new phase in my career after accepting an opportunity that I previously would have thought was unattainable.
Matt, Attorney

Some of our clients

  • MIT
  • Harvard University
  • GE
  • DEXUS
  • MIRVAC
  • Scott’s Miracle Grow
  • Seagate Technologies
  • Dick’s Sporting Goods
  • PayChex
  • Bloomberg
  • Patagonia
  • American Academy of Pediatrics
  • COMMIT Foundation
  • Google
  • KPMG
  • Goldman Sachs
  • Procter & Gamble
  • GM
  • BloodSource
  • Grifols
  • Make-A-Wish
  • Johns Hopkins All Childrens
  • McChrystal Group
  • U.S. NAVY
  • Atlanta Airport
  • CrossLead
  • Eastdil Secured, LLC
  • Deutsche Bank
  • GSABC
  • NOAA
  • U.S. Navy SOUTHCOM

Contact Us

Are you ready to move forward? We are excited to hear from you.

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